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Using Video to Engage Customers

April 9, 2011

When scanning through my RSS reader this week I found a recommendation on the iLibrarian blog for an article that discussed the various ways that videos could be used to engage the customer. The article was easy to read and used short statements that grabbed your attention without overwhelming you with too much information. While the Social Media Examiner website is not geared specifically toward libraries, it does address social media which should be of interest to librarians who want to remain current with today’s technologies.

The article discusses how videos can be a useful way of connecting with the customer, and stresses that the shorter and simpler a video is, the more likely it is to be viewed. The article also goes on to describe different ways that videos can be distributed: YouTube, through emails, on mobile devices, and on Facebook. Below I’ve included a YouTube video that was featured in the article as an example of an effective video. If you notice it is less than a minute long.

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